Levi’s® and Denim Tears Celebrate New Orleans’ Cultural Heritage
Building on the success of previous collaborations, Levi’s® and Denim Tears return with their fourth collection inspired by the rich cultural heritage of New Orleans and the tradition of Black Masking Indians. The collection celebrates artistry. Spirit of resilience and community through designs that blend heritage with contemporary streetwear.
The fourth iteration of the Levi’s® x Denim Tears collection features eight new pieces. Including the Photo Trucker Jacket and Photo Jeans , printed with photographs of Young Seminole Hunters wearing their beautiful ritual costumes. To convey the craftsmanship and cultural significance of the tradition. Each piece is printed with an intentionally imperfect finish. Reflecting the craftsmanship of each piece, similar to the making of a Mardi Gras Indian costume.
Inspired by New Orleans’ heritage, the Track Jacket and Track Pants come in a Mid-Indigo Wash with Dark Wash Color-Blocking and feature a Fleur-de-Lis print. A lily symbol linked to the brand’s French roots. While gold piping mimics the details of marching band uniforms, an essential part of New Orleans culture.
The Crewneck Sweatshirt continues the collection’s theme with a vintage black colorway and Fleur-de-Lis motif. While the Baseball Tee features a floral gingham pattern with dark green three-quarter sleeves. Referring to the tablecloths used at family gatherings and celebrations.
The collection also features heritage-inspired accessories. Including a mid-indigo durag printed all over with cotton flowers, and a photo-printed hat that uses the same printing technique as the clothing in the collection.
“ New Orleans is a crossroads of African, Native American and French cultures that have had a major influence on American identity,” says Tremaine Emory , founder of Denim Tears . “This collection honors the sacred traditions of the Mardi Gras Indians and reflects their significance in contemporary culture. We intentionally gave the printing process imperfections to reflect the human touch that cannot be replicated by machines .”
The Levi’s® x Denim Tears collection was photographed as part of the campaign featuring members of the Young Seminole Hunters. Reflecting the intrinsic connection between the garments and the communities they เล่น UFABET ผ่านมือถือ สะดวกทุกที่ ทุกเวลา celebrate.
The collection launches globally on April 4, 2025 and in Thailand will be available on Levi.co.th , Levi’s® stores at CentralwOrld, Denimtears.com and African Diaspora Goods (176 Spring Street, New York, NY). And will be available at participating premium retailers from April 5.